McDonald's at the EURO 2012 Fan Park
Poznan, Gdansk, Wroclaw, Poland /
June 2012
A number of surprises awaited for all those who decided to watch the games in the official UEFA EURO 2012™ Fan Parks in Poznan, Wroclaw and Gdansk.
One of those surprises was the McDonald's Zone located inside our very own Freedome 75 structure. This means the whole event was a perfect opportunity not only to admire all the exhibits prepared by the sponsors but also to showcase the high quality of each and every single element that goes into our structures - the dome itself, the membranes, printed branding or the Premium Floor system.
Just like in the case of the event dome prepared for Orange, the membrane itself was branded with logos associated with McDonald's. One of them - "Passion Meter" - actually gave away the highlight of the brand's exhibit - the aforementioned Passion Meter was a machine for measuring how passionate you are about your team and it also offered an opportunity to sing some football chants and show support for your team.
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