Audi adds a modern twist to traditional winter markets
Berlin, Germany /
December, 2014
Germany is known for introducing numerous winter season traditions, but by far one of the most beautiful are winter markets, a place where visitors can purchase handmade gifts and decorations, enjoying Lebkuchen (form of gingerbread), Gebrannte Mandeln (toasted almonds), Stollen (sweet bread with candied fruit) and Bratwurst, drinking Glüchwein (hot wine) or Eierpunsch (German egg nog).
However Audi decided to add a modern twist to a tradition that dates back to middle ages with a cutting edge presentation of their latest cars equipped with quattro all-wheel-drive technology including S1 pocket rocket, S6 twin-turbo V8 powered autobahn cruiser and the brand new Audi TT 2.0T Quattro.
To make it possible Freedomes and Zenvision built 4 geodesic domes on Oranienburger Straße in Berlin’s Mitte, which hosted Audi Quattro Lounge – a large relax area with interior design resembling alpine cabin, front desk with information point, platforms with vehicles made by Audi and numerous numerous presentations of Quattro technology.
Domes were equipped with sophisticated self leveling Premium Floor system including structure ballasting, and they were connected together with a series of tunnels, which integrated them into one large facility for a seamless experience of Audi brand.
