Six years prior to the FIFA World Championship, two countries - Germany and Russia were reunited by the passion for the game of football - the Festival Square in Sokolniki Park was transformed into a large football field where the visitors were able to both play and cheer on their teams.
From sunrise to sunset, both children and adults were showing support for their favourite teams on an interactive football space featuring various tournaments and attractions.
Two of our event domes became part of the whole event and were host to presentations related to the companies and brands behind the whole initiative. The Freedome 300 and Freedome 30 event domes were showcasing Mercedes products and gave each visitor a chance to experience what the brand has to offer up close and in person.
The whole event was also linked to a symposium attended by regional FIFA 2018 Organizers' Committees, culture and sport committees, committees on tourism, building, and infrastructure, professional football clubs and many other institutions involved in the 2018 World cup organization.
It might be six years away, but that does not mean that fans are not already excited!