Hail Rally named after a province in northwestern Saudi Arabia is an annual international cross-country rally championship organized in late March under the patronage of Prince Saud Bin Abdul Mohsen Bin Abdul Aziz, Governor of Hail, President of the Supreme Commission for Hail Development and the Head of the Supreme Commission of the Hail Rally by The Saudi Arabian Motor Federation (SAMF) run under the chairmanship of Prince Sultan Bin Bandar Al-Faisal. 2014 was a year of 9th edition of the rally where 34 teams competed on a route exceeding 1200 km in total distance.
Saudi Post was one of the main sponsors of the Hail Rally 2014 edition as well as being the sponsor of several rally drivers. The Freedome 30 geodesic structure located in the fan zone served as a marketing pod where Saudi post introduced some of their new services as well as providing a gaming platform for the young kids which provided them the chance to win some prizes. The Freedomes 110 was built as a hall to present the drivers sponsored by Saudi Post to the press. It was also where the team’s press conferences took place. Both Freedomes created a lot of buzz and appeared on the many arabic websites that covered the event.