What could be the more appropriate venue for the Master Ice Cream Academy than a geodesic dome that resembles ice cream scoop?
US based Häagen-Dazs, known for being one of the few commercial ice cream brands that do not use any artificial additives to their products choose Bloomsbury Square in London to host multi-sensory experience.
In the event led by Master Chef Dan Doherty and sensory expert Professor Barry Smith, participants could take part in interesting experiments revealing their senses to various stimuli.
To keep the atmosphere inside cool and to prevent visitors and their ice-cream from melting in the August heat, Freedome 50 was equipped with our powerful air-conditioning systems.
Exterior of the dome did not only feature the Häagen-Dazs vinyl branding, but also their motto and social media hash tag: #realornothing, something that is also very close to our hearts. Providing genuine, visceral excitement is something we strive for since the day-one of Freedomes.