Samsung Eco Bubble Zone, the Freedome 50, was set up on the campgrounds of Heineken Open’er Festival. The 50 m2 spherical tent was equipped with the Hexa-Floor system: a floor system consisting of hexagonal plastic plates, which could be easily cleaned. This proved to be a great choice, as from day one of the festival it rained cats and dogs. The application of light ensured that the dome was visible from afar and easy to find.
Access to three ECO BUBBLE washers and dryers was given to the public. Samsung provided all that is needed to do the chore: detergents and... entreatment! All festivalgoers while waiting for clean clothes could use the newest Samsung tablets with WIFI and watch festival documentaries on a Samsung Smart TV. In addition to doing their laundry for free, each user received a towel with the Samsung logo.
This years Open’er edition brought stars like: Björk, New Order, The Cardigans, Justice, The Kills, Franz Ferdinand, The XX, Bloc Party, Bat For Lashes, Jamie Woon, Mumford & Sons, M83, SBTRKT